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Tuesday, July 8, 2025

Seoul (South Korea) - Beneath the neon glow

Seoul (South Korea)

07-08 July 2025

I quickly settled into my Seoul routine: up at 6:00 am, shower, coffee and at the desk by 7:00 am, being comfortably ready for an 8:00 am AEST start. Working remotely proved an absolute breeze. I didn’t need much, just a dependable Wi-Fi connection and a sturdy desk , even the latter could have been a negotiable if required. I quickly locked in, and eight hours of focused work passed easily, especially when buoyed by the knowledge that the city’s oddities and curiosities were just a step away from the front door. My schedule became a simple equation: 07:00–16:00 work, which was parlayed into a ready reward of evening exploration. There wasn’t even the slightest of glitches during my stay, the system worked with complete efficiency/

Myeong-dong

I approached my exploration of Seoul with a relatively loose structure: one district per evening, free to wander and go off-script as and when the mood dictated. My first two scheduled destinations on the 7th and 8th of July were to be Myeong-dong and Itaewon respectively. Given that identified that Itaewon was two train rides from Anguk station in Jongno, I decided to stretch my legs on evening one and commenced with a circuit breaking walk down Seosulla-gil, a fantastic stretch of entertainment value within my immediate vicinity.

Sul 24 - Seousulla-gil 53 - Jongno District - Seoul - South Korea
This is a 24hr, self-serve bar, unmanned bar - it runs 24hrs a day, 365 days a year - no staff, no pressure, just grab your own drinks and enjoy the time and space.

Hitting the pavement at just after 3pm you could feel the ferocity of the sun, which was hard backed into the footpath after a  37–38 °C temp for the greater part of the day.  It was hot & steamy for sure, but not diabolical, and as there were bars aplenty providing a welcome respite, the struggle for me was as simple as working out the equation of ‘the number of steps required to the front door of the next bar’

From online chatter I came to discover that the Seosulla-gil is known as one of THE top ‘up-and-coming ‘trendy’ streets of Seoul, one of those places bursting up hipster charts ‘with a bullet’. It certainly showed too, popular every day of the week, it became the perfect spot for a late afternoon drink and was quite often was my first stop of the day.

The path that I followed down to Myeong-dong  was straightforward. Heading due south through the areas of Ikseon-dong and Eulji-ro — both of which became personal favourites — then cutting across Cheonggyecheon, an 11 km stream and public space located right the heart of Seoul. The stream replaced a former elevated expressway that stood in its stead prior to 2005. The space is now a serene, urban oasis; a tranquil pause in a city that from the outside appears to be perpetually in motion, unrelenting and seemingly incapable of taking a moments pause.

Cheonggyecheon stream - Jongno district - Seoul - South Korea

Cheonggyecheon stream - Jongno district - Seoul - South Korea

Myeongdong, my target for the evening, is known as one of Seoul’s most energetic districts: a collision of modern consumerism and street-level charm. In this district, brand names tower conspicuously overhead, cosmetic shops line every corner and neon lights lure the crowd like urban sirens. I was enveloped, wrapped within the  consumerist bustle of the area, and yet somehow, I stoll felt oddly untouched -  detached and removed. A mere observer rather than an active participant. The food stalls on Myeongdong Street seemed lively but also somehow a bit contrived, designed more for capturing the eyes and interest of tourists than for any other significant purpose. Despite the hype, to me Myeongdong didn’t automatically demand a return visit — at least not on this trip. It felt as though it was overly staged, curated for the purposes of tourism rather than anything else.

Myeong-dong - Seoul - South Korea

Myeong-dong - Seoul - South Korea

N Seoul Tower from Myeong-dong - Seoul - South Korea

Rooftop bar hoping - south of Insa-dong - Seoul - South Korea

Recalibrating, I set my sights for Gwangjang Market, known as one of the oldest in the city and an apparent delight for those wanting a touch of the ‘authentic’. I walked the 4kms to the market via a couple of rooftop bars on the south side of Insa-dong. What I noticed extremely quickly during the walk is that Seoul is not at all short of cosmetic shops, bakeries, restaurants, cafés and bars. There is no room for disappointment here because the city really brings up the global average on a per capita basis.

A couple of drinks down I made it to the markets approximately 45 mins later.  Making my way through its smoke-filled alleys of frenetic culinary activity, by the vendors selling bindaetteok, gimbap and kalguksu noodles, I set a b-line right to the front of a stall being operated by two middle aged ladies that were furiously operating their pots and pans within a cauldron of light and smoke. I wasn’t quite sure of what I wanted when I arrived but when I saw the glowing red pot of tteokbokki ((떡볶이)), I knew it was something that I needed. For those that don’t know, and certainly I didn’t until very recently, tteokbokki, is a street food comprised of chewy rice cakes simmered in a somewhat spicy and slightly sweet sauce called gochujang. Let me tell you now, gochujang is addictive. It has all the flavours that you need, and when you couple it with the rice cakes, it makes for a thoroughly enjoyable meal. This was me in my happy zone. There’s not a lot better that you can take away from a city than being seduced by a plate of food, a cold beer and occupying a front row seat at the show. Very happy.

Gwangjang Market - Jongno district - Seoul - South Korea

Wonderful tteokbokki!!!
Gwangjang Market - Jongno district - Seoul - South Korea

Somewhere around 11pm I made my wake back into Jongno via a stop at a local 7-11 to pick myself up a Soju night cap. This was another newcomer to the Elisher palate – soju, a traditional Korean spirt grew on me. It took a couple of goes but I quickly realised its wonderful qualities, whether it was a flavoured soju  (grape, watermelon, etc), for a mellow evening drink or the smoother, unflavoured style to support a spicy meal. Both equally as fantastic and extremely complimentary to the Korean style kitchen. As my night one came to a close I drifted off effortlessly on my soju carpet ride. Tomorrow, Itaewon was on my agenda.

Itaewon

From the modest research I’d done before arriving, Itaewon struck me as a district shaped by its international flavour – long known as Seoul’s most eclectic and cosmopolitan neighbourhood it has been described as its “international melting pot.” While its global character intrigued me, what really stood out was its reputation for nightlife. A vibrant stretch of bars and restaurants promised no shortage of energy, so I stepped into this corner of the city with a sense of anticipation and excitement, curious to see how it would unfold.

Anguk station - Jogno District - on my way to Itaewon - Seoul - South Korea

Anguk station - Jogno District - Seoul - South Korea


The back-streets of Itaewon - Seoul - South Korea

Back-streets of Itaewon - Seoul - South Korea

That wonderful Dakgalbi (닭갈비) dish - Itaewon - Seoul - South Korea


A bottle of soju to support my Dakgalbi - Itaewon - Seoul - South Korea



And this was the Yandex App direct translation...LOL - 'First time - $2' - that's about right!

It didn’t take long for me to identify the attraction. For sure, a fine constellation of bars and restaurants, all beckoning with neon brilliance, each light with its own promise of discovery. And of course there was some sort of attraction in that. The central hub  was alluring and an area that I found myself walking through this space several times, supported by an alcoholic beverage or two and it did also allow me to make an outstanding culinary discovery of a dish by the name of Dakgalbi (닭갈비), a spicy plate of chicken, marinated in what I now know to be gochujang and topped with a carpet of cheese. This was a masterpiece of simplicity and delight was a triumph of understated joy. Stringy, stretchy cheese melding with the chicken wonderfully and all backed up by a simple bottle of soju (plain, no frills, but a fantastic accompaniment). This meal was a working man’s highlight.

Beneath the neon glow - Itaewon - Seoul - South Korea

Beneath the neon glow - Itaewon - Seoul - South Korea

Itaewon station - line 1 - stop # 630 - Seoul - South Korea

Signs of Seoul - Itaewon - South Korea

For the remainder of my time, I wandered Itaewon’s backstreets, drawn to its hidden corners in the hope that some quiet delight might reveal itself. And in part, it did, offering glimpses of the character that makes this neighbourhood a highlight to many. It was attractive, certainly a drawcard, yet for me it never quite struck the highest notes. Still, its energy was undeniable, and I was more than content to lose myself for a while with a few drinks in hand, letting the night unfold at its own pace.

My night finished up the same way as it did previously, a late-night stop at 7-11 for some bedtime soju and one or two other stronger drinks. What a great thing to have, drinks available from a 7-11! Why wouldn’t you do that? Treat your population like adults demand that they behave accordingly!