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Wednesday, July 9, 2025

Seoul (South Korea) - The Hongdae Seoul Show

Seoul (South Korea)

09 July 2025

Hongdae, short for Hongik University, is described as one of Seoul’s most dynamic neighbourhoods, known for its youthful energy, creativity and nightlife. The area thrives on the influence of the nearby art and design university, giving rise to a vibrant mix of indie music, street performances, quirky cafés, and underground clubs. Murals and street art line narrow lanes, while boutique shops and themed restaurants cater to the district’s eclectic crowd. By day it’s a hub for fashion, food, and art lovers, and by night it transforms into a buzzing hotspot of live music, dance, and nightlife that captures the spirit of modern Seoul. My research often identified Hongdae as the youthful hub and for some reason pushing the area as being slightly insular as opposed to Itaewon which was said to be open and welcoming to all.

Hongdae - Seoul - South Korea

Hongdae - Seoul - South Korea

Hongdae - Seoul - South Korea

Hongdae - Seoul - South Korea

I spent a late afternoon and evening in Hongdae and found it to be far more appealing that Myeong-dong and Itaewon. Certainly youthful in spirit and vibrancy there was a great atmosphere the afternoon that I arrived. The streets buzzing with young 20 somethings, all just commencing their respective journeys to success or destruction – there was an exuberance and a sense of excitement. It was nice to walk around the area and experience the raft of restaurants, trendy cafes and hipster style shops. For me, it ranked above Itaewon and a long way in front of Myeong-dong, but still well below Ikseon-dong, Euljiro and Insa-dong. And that exactly what was great about Seoul, each of those areas had its own identity and feel, all influenced by its own construct. An area that in part is a blend of gritty, colourful streets, some of the narrow alleyways were lined with murals, graffiti and various installations. There was something a little Melbourne-esque about it, which is cool in its own right.

KPop Dreams - Hongdae - Seoul - South Korea

Ice cream dreams - Hongdae - Seoul - South Korea

A cultural playground, a late-night festival, charged with the raw electricity of youth – the bold fabric of this district is woven from individuality, spirit and the audacity to take risks. Its certainly worth a visit.

Moving out of Hongdae, I made my way back to Jongno 3(sam)-ga station – which as a I’ve already mentioned, along with Euljiro, became my most loved parts of Seoul. This area suited me perfectly. Free and easy, pubs, restaurants and food stalls intermingled together in a wonderful carefree blend of feel good nightlife.

Saeseoul retro game arcade - one of the film locations for Squid Games
bright neon lights - vibrant and yet shadowed - like there's something inherently mysterious about the place
Ikseon-dong - Seoul - South Korea

Sul 24 - The 'do it yourself' bar where there's no staff but there are drinks 24-7-365
Seousulla-gil - Jogno District - Seoul - South Korea

A few nights into my Seoul adventure, I have to say that there was a lot to like. There was diversity, energy, vibrance, tradition, a synthesis and harmonisation of a variety of elements. There was a sense of balance but at the same time, an inertia and momentum. Much to like, for sure.